McDonalds x Kingfluencers Campaign

McDonald's took loyalty to a whole new level with its innovative rewards program. Instead of just food, customers got exclusive non-food items that sparked excitement – limited-edition merchandise! From retro logos to beloved characters, these items became collector’s treasures, from pins to socks, shoes to hoodies.In contrast to typical loyalty programs, McDonald's added an element of surprise and nostalgia. By offering unique rewards, they turned the simple act of ordering into a chance to own something special and memorable.

It wasn’t just about food anymore – it was about embracing the McDonald's culture.

The goal? Connect with customers in a fresh, fun way and introduce them to the app and loyalty community. To increase awareness for the loyalty program, Kingfluencers was asked to create an influencer campaign showing more than just a loyalty program; it was about sharing experiences and bringing fans closer together.

Creative Concept

Kingfluencers set up a two-phase influencer campaign for the successful implementation of the launch. During the teaser phase of the merchandising campaign, influencers creatively and humorously piqued their community's interest by hinting at an exciting fashion release on the McDonald's app in December. They urged their followers to gather more points and shared tips on doubling their points by using Order & Pay.In the second phase, the announcement of the merch drop reached their followers where the nostalgic merch items were showcased.

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Impressions

over 1.9M

Reach

1.3M

Engagement

6.30 %

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McDonald’s Campaign

• Product in focus: McDonald's merchandising products and MyMcDonald's bonus program
• Objectives: Create awareness for the loyalty program and merchandise of McDonalds
• Working with 2 macro influencers
• Publishing a total of 16 posts on Instagram and TikTok
• Total campaign duration: 6 weeks in 2 phases

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Conclusion

The creators were enthusiastic about the campaign and the scope they had within the campaign, which allowed them to give free rein to their creativity. With only 2 macro influencers, very high KPIs were achieved, which far exceeded the forecast.