ALDI SUISSE x Kingfluencers Campaign

Grocery shopping: we all need to do it. It's not always easy to chose a supermarket that fits our budget and offers quality. Luckily, versatility of ALDI's offerings, from grocery essentials to special seasonal products, allows us to find exactly what we need.

With its affordable prices and high-quality products, ALDI has something for everyone! Whether you are a student, starting a family or moving into your first home, ALDI supermarkets have products for you.

To increase brand awareness of ALDI, Kingfluencers was chosen to create Aldi's year-round influencer campaign, highlighting seasonal moments and general offers.

Creative concept

The creative concept "Small in price, big in heart, taste, freshness, and locality!" reflected ALDI Suisse’s commitment to making high-quality, fresh, and sustainable products accessible to all. It's not just about affordable groceries, but about offering great value without compromising on quality. ALDI invited the community and influencers to join a movement that proves exceptional value doesn’t have to be expensive – because ALDI is small in price, but big at heart.

‍

Impressions

3.3M

Reach

1.9M

Engagement

20K

‍

ALDI Campaign 2024

• Product in focus: ALDI's assortment
• Objectives: Engagement, impressions, sales increase
• Working with 3 micro, 3 mid-tier and 4 macro influencers
• Publishing a total of 57 posts on Instagram and TikTok
• Total campaign duration: 1 year

‍

Christmas in summer event

The event "Christmas in Summer Dinner" held on September 5, 2024, at Marmite Foodlab in Zurich, was a highlight of the campaign. Influencers were invited to a unique culinary evening where they enjoyed a first look ALDI's upcoming Christmas assortment, creating a memorable experience that resonated well with attendees. The campaign for ALDI Switzerland achieved impressive results, with a reach of over 45K, 90K impressions, and a strong engagement rate of 3.6%, well within the ideal benchmark of 2-4%.

‍

{{quote}}

‍

Conclusions

ALDI's influencer campaigns, managed by Kingfluencers, have been a success with strong reach, high engagement, and impactful content. Collaborating with professional influencers like Linda and Saskia, ALDI effectively showcased its values of affordability and quality, creating memorable experiences and lasting connections with the audience. These campaigns reinforce ALDI's position as a brand offering great value without compromise.