Burger King x Kingfluencers Campaign

Each family enjoys a nice meal out with their kids. Burger King has always been a go-to for delicious, satisfying meals. But what if your meal could bring even more excitement?

Burger King teamed up with Kingfluencers to promote their collaboration with Kung Fu Panda, a campaign designed to make dining an adventure for both kids and adults. By teaming up with the Kung Fu Panda franchise, Burger King is offering a fun new Junior Meal, complete with Kung Fu toys and themed events for children, while also launching a limited-edition Kung Fu Panda menu for the Gen Z crowd.

Fast food offerings don't have to be boring

This collaboration gave customers a fresh, engaging experience with themed meals and interactive events. By collaborating with family and Gen Z influencers, Kingfluencers amplified the excitement surrounding the new Burger King products, creating buzz and driving brand awareness in a fun and impactful way. From Kung Fu classes for kids to exclusive menu items, this campaign turned every meal into a moment of joy and anticipation!

Creative concept

The creative concept centered around immersing customers in the Kung Fu Panda universe through themed meals and events. Family influencers promoted the King Junior Meal with Kung Fu Panda toys, highlighting the fun, interactive experience for kids while sharing the excitement of Kung Fu classes and the vibrant restaurant decor. Gen Z influencers, on the other hand, showcased the limited-edition Kung Fu Panda menu, emphasizing the new sweet & sour burger and other exclusive offerings. The concept leveraged engaging social media content to build anticipation and encourage participation in the Kung Fu Panda experience at Burger King.

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Impressions

860K

Reach

620K

Engagement

6.5K

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Burger King Campaign

• Product in focus: Kung Fu Panda themed products
• Objectives: Promote the new Kung Fu Panda collaboration and attract customers to visit Burger King
• Working with 4 micro, 2 mid-tier and 2 macro influencers
• Publishing a total of 23 posts on Instagram and TikTok
• Total campaign duration: 2 months

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Conclusion

The Burger King x Kung Fu Panda campaign successfully transformed dining into an exciting adventure for families and Gen Z alike. By offering themed meals, exclusive toys, and interactive events, Burger King created an engaging experience that drove both excitement and brand awareness. Through the collaboration with Kingfluencers, the campaign not only sparked joy but also significantly boosted reach and engagement across social media platforms, turning every meal into a memorable moment.