Migros x Kingfluencers Campaign

Migros has been one of our key clients for several years, and our collaboration spans multiple brands within the Migros ecosystem, including Migusto, M-Budget, and Frey.

As Switzerland’s largest retailer, Migros plays a key role in shaping consumer trends. Our collaboration focuses on engaging and inspiring their diverse customer base through creative and impactful campaigns. Together, we bring a variety of activations to life, designed to connect with different target groups in meaningful ways.

A highlight of our partnership with Migros included the Dry Migros campaign, where we showcased Migros' non-alcoholic range in a cool, stylish way – encouraging the community to mix their own drinks with products like Migros’ alcohol-free gin.

Another standout was the Migusto cooking event, where invited influencers collaborated, created content, and took on a fun challenge: cooking a three-course meal in teams and competing in a blind tasting. The event successfully raised awareness and inspired Gen Z to cook with Migusto recipes.

A true summer highlight was our M-Budget activation at Street Parade Zurich, where the M-Budget Influencer Squad enjoyed an unforgettable "Money Can't Buy Experience." From soaking up the sun on a boat at Lake Zurich with great music and delicious treats and a pitstop at Fischerhütte for lunch to dancing aboard the M-Budget Love Mobile as it cruised through the city. This activation deepened the emotional connection between influencers, their communities, and M-Budget – solidifying its status as the ultimate love brand for Gen Z.

For Easter 2024, Migros and Kingfluencers turned seasonal traditions into unforgettable moments. With a focus on family, food, and decoration, influencers showcased how Migros products make Easter effortless and exciting – from baking to discovering the latest chocolate delights and gift ideas. Blending tradition with creativity, our campaign brought Easter to life, making sure Migros was at the heart of every celebration. Because with Migros, Easter isn’t just a holiday – it’s a season of inspiration.

Creative Concept

Easter is all about family, tradition, and creativity – and with Migros, every moment becomes an opportunity to make the season special. Our campaign aimed to bring Easter inspiration to life, helping Swiss households create delicious meals, beautiful decorations, and unforgettable celebrations. To make this vision a reality, we teamed up with food, cooking, and family influencers, who brought Migros products to life in an engaging and authentic way. With full creative freedom, they showcased Easter in their own unique style – whether by preparing a festive brunch or menu, crafting inspirational decorations, or baking Easter pastries. The result? A fun, interactive, and inspiring way to celebrate Easter with Migros.

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Impressions

1.3M

Reach

974K

Engagement

11K

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Migros Campaign

• Product in focus: Easter with Migros
• Objectives: Audience reach, high-quality content, impressions
• Working with 6 micro, 5 mid-tier and 2 macro influencer
• Publishing a total of 46 posts on Instagram and TikTok
• Total campaign duration: 1 month

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Conclusions

The Migros Easter campaign exceeded expectations, achieving over 1.3M impressions (+43% vs. forecasted) while delivering high-quality, engaging content. Influencers authentically showcased Migros products through festive recipes, creative decorations, and thoughtful gifts, making Easter celebrations more inspiring. With a strong engagement, the campaign successfully reinforced Migros as the go-to brand for Easter, blending tradition, creativity, and community engagement in a memorable way.