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Globus x Kingfluencers Campaign

Case Study for

Globus

We all love shopping – it brings joy and inspiration. No other department store connects with local lifestyles quite like Globus. With the launch of its new Beauty Studio, Globus aims to establish the Glow Zone as Gen Z’s top beauty destination, appealing to their digital-first mindset and values of sustainability, authenticity, and inclusivity.

Partnering with Kingfluencers, Globus executed a dynamic influencer campaign featuring visually captivating social media content, newsletters, meet & greets, engaging videos, behind-the-scenes experiences, and interactive in-store activities and giveaways.

By creating authentic connections and fostering community, Globus redefined beauty retail, positioning the Glow Zone as the ultimate beauty destination for Gen Z.

@mirlindalajqi

@wemmse

@diana_mengyan

@mimozarudaj

@margauxseydouxx

@julia.hhlrr

Creative concept

The creative concept of the campaign goes far beyond showcasing a physical space – it’s about co-creating an immersive beauty narrative with the community. By inviting influencers and beauty enthusiasts to explore, share, and celebrate their discoveries, the campaign transformed individual experiences into a collective celebration of innovation and self-expression.

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It blended live demos, intimate meet & greets, and behind-the-scenes insights with vibrant social media storytelling to spark genuine engagement and build anticipation. In doing so, it not only drove attention to the beauty studio itself but also redefined shopping as an experiential journey where entertainment, trendsetting, and authentic connection converge to captivate the Gen Z audience.

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Impressions

+2.4M

Reach

+1.3M

Engagement

41K

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Globus Campaign

Product in focus: Globus Beauty Studio
Objectives: Showcase Globus Beauty Studio as the ultimate destination for Gen Z beauty and skincare enthusiasts
Working with 12 Influencers overall
Publishing a total of 54 posts on Instagram and TikTok‍
Total campaign duration: 2 campaigns of each 1 month
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Conclusion

In conclusion, the Globus x Kingfluencers campaign not only redefined the shopping experience by transforming it into an immersive beauty narrative, but it also solidified Globus’s position as a local lifestyle curator and trendsetter. By partnering with 12 influential voices, the campaign seamlessly merged authentic storytelling with innovative content creation – amassing over 2.4 million impressions, reaching 1.3 million people, and generating 41K engagements. This dynamic approach not only spotlighted the Globus Beauty Studio as the ultimate destination for Gen Z beauty enthusiasts, but also cultivated genuine community connections and set the stage for future creative collaborations that celebrate both local heritage and modern innovation.

Creator Feedback

"As I’m personally a client of Globus I really appreciate working with them and it was such a nice idea to organise this meet and great at Lausanne that gave me the opportunity to meet some people of my community! I would definitely love to rework again with Globus and of course, I hope the client is happy with our collaboration."

Margaux Seydoux

@margauxcestdoux

Creator Feedback

"I truly enjoyed rediscovering iconic places from my childhood in Lausanne and sharing them with my audience while highlighting Globus. I loved revisiting my favorite landmarks, and the collaboration felt personal and genuine. The chance to reminisce about childhood memories while showcasing Globus was a unique and enjoyable experience. Thank you for a wonderful collaboration! It was smooth, fun, and meaningful – I look forward to future projects together."