L'Oréal x Kingfluencers Partnership

Beauty is more than skin deep. It’s about confidence, self-expression, and feeling your best every day. That’s why L'Oréal is committed to delivering the most innovative cosmetic, skincare, and hair products – ensuring top quality, efficacy, and safety for everyone, everywhere.

To bring this vision to life on social media in Switzerland, L'Oréal partners with Kingfluencers to launch multiple influencer campaigns each year. The goal? To showcase the latest products in the most authentic and engaging way – turning beauty into a conversation.

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Keeping up with trends‍

While each campaign has its own creative concept, Kingfluencers also works closely with L'Oréal to identify trends and create content in line with this trend. Trends are quickly followed, showcasing L'Oréals products, allowing the brands to stay relevant and top-of-mind.

Amount of influencers (2024)

892

Amount of campaigns executed (2024)

201

Brands of the L'Oréal Groupe we worked with

L’Oréal Paris
Nyx
Garnier
Maybelline
Cerave
Laroche Posay
Vichy
Armani
Prada
YSL
Mugler
Lancôme
Azzaro
Skinceuticals
Biotherm
Valentino
Kiehls
Maison Margiela
L'Oréal Professionnel
MEX
MIXA
Essie
Viktor & Rolf

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In a nutshell

• Number of brands: 23 brands of L'Oréal Groupe
• Objectives: Campaign dependant
• Working with 892 influencers
• Publishing a total of 2713 posts on Instagram and TikTok
• Total campaign duration: annual campaigns & boosters

Conclusion

Since 2021, Kingfluencers has been the influencer marketing agency supporting L'Oréal with all their influencer campaigns in Switzerland. From brand ambassadors to partner events, from creative concepts to trend squads, Kingfluencers does it all!