4.9 Million Impressions: Scalable Success with Kingfluencers and PostFinance

Since 2022, we have built a close and successful partnership with PostFinance. Over the years, the collaboration has evolved from individual campaigns into strategic, year-round activations. The focus is not only on increasing visibility for specific products, but on sustainably positioning PostFinance as a modern and trustworthy bank.

The concept: An annual campaign built around relevance.

In 2025, PostFinance once again relied on a holistic campaign approach. Instead of isolated one-off activations, the focus was placed on a well-thought-out annual strategy that covered different topics along the customer journey. From promoting financial solutions to creating relatable financial education content. The goal was to make complex topics easy to understand, build trust and create a continuous presence in the target audience’s digital everyday life. By combining different campaigns, including crypto, pocket money, the “tjing” app and seasonal activations such as Bitcoin Pizza Day, a diverse content strategy with strong relevance was created.

The result: a strong and consistent brand presence, combined with content that informs, educates and remains approachable at the same time.

‍

‍

‍

PostFinance Annual Campaign 2025

‍

Impressions

4.9M

Reach

2.4M

Engagement

17.7K

Interactions

2.6K

‍

• Focus: Communicating complex financial topics (crypto, money management)
• Goals: Reach, impressions and engagement
• Collaboration with 10 influencers
• Execution of 40 posts across Instagram and TikTok (Reels, Stories & videos)
• Year-round activation with different thematic focuses

Through the targeted selection of creators and close creative collaboration, even complex topics were communicated in a clear and audience-oriented way. The content ranged from educational formats and personal experiences to entertaining storytelling.

‍

Crypto Campaign

The crypto campaign was a key part of the annual strategy. Its goal was to build trust in PostFinance’s crypto offering while making a complex topic understandable and accessible to a broad audience. Through the creators’ in-depth engagement with the topic, abstract concepts were translated into relatable and easy-to-understand content, always with a focus on security, simplicity and everyday relevance.The crypto campaign generated the highest reach within the annual strategy and exceeded all defined KPI targets.

‍

Impressions

3.1M

Reach

1.5M

Engagement

12.2K

Interactions

555K

PostFinance Pocket Money Study

With the pocket money study, PostFinance addressed a socially relevant topic: money management and financial education among younger audiences. Creators translated the study findings into relatable, everyday content and encouraged their communities to reflect more deeply on their own relationship with money. The campaign stood out especially through its authenticity, relatability and strong community interaction.

‍

‍

Impressions

880.7K

Reach

468.2K

Engagement

1.3K

Interactions

931

Conclusion

The 2025 annual campaign with PostFinance demonstrates how influencer marketing can help make complex topics understandable, relevant and accessible. Through the strategic combination of multiple campaigns, continuous visibility and authentic creator content, a strong connection between the brand and its target audience was created. The mix of educational value, personal storytelling and data-driven strategy not only led to strong KPI results, but also helped build long-term trust in the brand. This partnership proves that when strategy, creativity and relevance come together, content is created that not only reaches people, but is truly understood.

The partnership will continue in the future: new annual campaigns are already planned for 2026, building on previous successes and further strengthening PostFinance’s position in the field of digital financial solutions.