PostFinance x Kingfluencers Kampagne
Since 2022, we have maintained a successful partnership with PostFinance, delivering numerous impactful influencer campaigns across social media – from image campaigns to TikTok activations like eBill, Bank for all, or the youth campaign.
With the 2024 crypto product launch, we reached a new milestone. In February 2024, PostFinance became the first major Swiss retail bank to make a bold statement in the market by offering secure, regulated crypto trading.
PostFinance’s research has shown that many people avoid opening a portfolio on a crypto exchange because they are reluctant to move outside the secure environment of their bank. PostFinance addresses this concern with its crypto offering.
Customers are looking for a trustworthy banking partner for crypto trading and storage. PostFinance provides a regulated and user-friendly gateway to cryptocurrencies. As the market matures, demand for integrated financial solutions continues to grow.
To strengthen its new crypto offering and position it as a reliable and trusted solution, PostFinance partnered with us. The goal was to generate awareness for PostFinance’s crypto service through the reach and credibility of well-known Swiss influencers. This collaboration ensured authenticity and genuine trust, helping to communicate the benefits of the service to a broad audience.
Creative Concept
In Phase 1, the focus was on introducing the crypto offering and showing how anyone can invest securely with PostFinance. Phase 2 aimed to further strengthen awareness of PostFinance’s crypto service. A particular highlight: a giveaway where participants had the chance to win one Bitcoin.
Impressionen
2.7M
Reichweite
1.7M
Engagement
15K
PostFinance Campaign
- Product focus: Launch of the crypto offering
- Objectives: Increase awareness (high engagement rate and reach) and drive conversions
- Collaboration with: 10 influencers – including 4 micro-, 4 mid-tier, and 2 macro-influencers on TikTok and Instagram
- 53 total posts published on Instagram and TikTok
- Campaign duration: 3 months across 2 phases
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Conclusion
The campaign was a complete success: It reached almost 2 million people, achieved its objectives, and strengthened trust in PostFinance as a secure partner for crypto trading. Thanks to influencer marketing, PostFinance was able to position itself in the Swiss crypto market and inspire new investors to enter the world of digital assets – regulated, secure, and easily accessible.
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