SBB x Kingfluencers Campaign

To get from A to B, you need the right connection. In Switzerland, where urban landscapes meet pristine nature, it’s essential that people can easily reach their favorite spots—whether for spontaneous outings, a ski day, or catching up with friends.

Innovative public transport services create genuine added value.

With the Friends Day Pass, groups of up to 4 friends can travel flexibly and cost-effectively, while the GA Night ensures reliable connections even during evening and nighttime hours. Both offers are designed to meet the needs of young people, enhancing their daily lives with attractive mobility solutions – making spontaneous trips easier than ever.

With the Friends Day Pass, groups of up to 4 friends can travel flexibly and cost-effectively, while the GA Night ensures reliable connections even during evening and nighttime hours. Both offers are designed to meet the needs of young people, enhancing their daily lives with attractive mobility solutions – making spontaneous trips easier than ever.

To boost awareness of the GA Night and Friends Day Pass among Gen Z, Kingfluencers was asked to launch a dynamic influencer campaign for SBB. The goals?

Make these offers the talk of the town.
Show their appeal through authentic influencer content.
Build a vibrant community, spark engagement, and gain new followers.

Creative concept

The campaign aimed to showcase the Friends Day Pass and GA Night Travelcard as more than just tickets – they are the perfect fit and key to spontaneous adventures and unforgettable experiences. Influencers highlighted their passion for exploring Switzerland on a budget, proving that travel doesn’t have to be expensive to be exciting. By capturing the thrill of last-minute trips and the hidden gems waiting to be discovered, the creators positioned SBB as the ultimate enabler of freedom, fun, and spontaneity.

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Impressions

6’420’788

Reach

4’093’031

Engagement

98’270 | 11.32%

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SBB Campaign

• Products in focus: the GA Night and the Friends Day Pass
• Objectives: Increase the sales of the GA Night and Friends Day Pass
• Working with 5 micro, 7 mid-tier and 4 macro influencers on TikTok and Instagram
• Publishing a total of 40 posts on Instagram and Tiktok
• Total campaign duration: 4 months, 2 phases

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Conclusion

The campaign successfully redefined travel for young explorers, proving that spontaneity and affordability can go hand in hand. By leveraging influencer storytelling, it showcased Switzerland as an exciting playground full of hidden adventures, festival vibes, and unforgettable moments. With the travelcards of the Friends Day Pass or GA Night, every journey became an opportunity to create memories – effortlessly, affordably, and spontaneously.

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