Marketing Trends Uncovered: Insights, Tips and Strategies
Trends Guide 2025 Q1
FREE TRENDS GUIDE! Predicting upcoming trends can be one of the most important factors when planning your next digital marketing campaigns. We've selected the top 5 digital marketing trends for 2025 Q1 that brands should pay attention to.
Kingfluencers Joins Forces with naoo AG
Kingfluencers is joining forces with naoo AG, the operator of the Swiss social media platform naoo. This strategic merger will accelerate our growth, expand our service portfolio, and set new benchmarks in social media, influencer marketing, and content creation.
Understanding the Difference Between Influencers and Content Creators: Clearing Up the Misconceptions
Influencers and content creators are often seen as the same, but they have distinct goals and approaches. Understanding these differences helps brands develop more targeted strategies and maximize the potential of both roles.
What a TikTok Ban Would Mean for Brands, Creators, and the Swiss Social Media Landscape
TikTok is once again at the center of heated political debates. A potential ban on the platform in the U.S. could have far-reaching implications—not just for creators and brands but also for the entire social media ecosystem, including in Switzerland.
How Can We Fix Toxic Beauty Standards on Social Media?
“Ogilvy UK will no longer work with influencers who distort or retouch their bodies or faces for brand campaigns in a bid to combat social media’s ‘systemic’ mental health harms.”
Free Ebook – Connecting the Dots: Guide to Omnichannel Digital Storytelling for Brands
FREE EBOOK! Although the term “storytelling” is (over)used non-stop in marketing circles, it sometimes feels like a mythical creature many talk about but few ever really see. One thing we know is that stories work.
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The Metaverse Part 3: The Opportunity to Take Connections to The Next Level
Welcome to part 3 of our dive into the metaverse. In part 1, we covered what the metaverse is and how it changes the social media landscape. Part 2 explored what it means for brands, consumers, and society. Today, we’re looking at the metaverse’s impact on marketing overall, including changes for influencers and brands.
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A Look into Meta & the Metaverse Part 2 – What Lies Ahead for Influencers & Forward-Looking Brands?
In part 1, we covered what the metaverse actually is, and made some predictions to questions such as “will immersiveness dominate,” and “who will win & lose?” Here in part 2, we’ll focus on the metaverse’s impacts to brands as well as influencers and consumers.
3 Steps to Make Your Influencer Collaboration a Huge Success
We explain to you how you can successfully work with influencers and which points you should pay attention to.
TikTok Marketing: The 13-Step Strategy to Boost Your Brand
We'll tell you the ultimate TikTok marketing strategy to boost your brand.
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