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Marketing Trends Uncovered:  Insights, Tips and Strategies

Hot Topics
Instagram meets Google: 6 reasons-why for brands & 6 SEO tips
2025-07-14

New! Instagram + Google: 6 Reasons Why This is a Big Deal for Brands & 6 Ways to Make Your Influencer Campaigns More SEO-Friendly

Discover why the connection between Instagram & Google is becoming more important for brands – plus 6 easy SEO tips to boost visibility in influencer marketing.

In-House vs. Influencer-Marketing-Agency
2025-07-14

In-House vs. Influencer-Marketing-Agency: 18 Pors & Cons for Brands

In-house or agency? Discover 18 pros & cons of influencer marketing to find out what works best for your brand.

Trends
2025-03-31

Trends Guide 2025 Q1

FREE TRENDS GUIDE! Predicting upcoming trends can be one of the most important factors when planning your next digital marketing campaigns. We've selected the top 5 digital marketing trends for 2025 Q1 that brands should pay attention to.

Naoo Kingfluencers
2025-03-18

Kingfluencers Joins Forces with naoo AG

Kingfluencers is joining forces with naoo AG, the operator of the Swiss social media platform naoo. This strategic merger will accelerate our growth, expand our service portfolio, and set new benchmarks in social media, influencer marketing, and content creation.

Influencers vs content creator
2025-02-18

Understanding the Difference Between Influencers and Content Creators: Clearing Up the Misconceptions

Influencers and content creators are often seen as the same, but they have distinct goals and approaches. Understanding these differences helps brands develop more targeted strategies and maximize the potential of both roles.

Tiktok Ban
2025-01-20

What a TikTok Ban Would Mean for Brands, Creators, and the Swiss Social Media Landscape

TikTok is once again at the center of heated political debates. A potential ban on the platform in the U.S. could have far-reaching implications—not just for creators and brands but also for the entire social media ecosystem, including in Switzerland.

Blog Artikel

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Summer time
2021-05-18

Don’t Make Counter-Productive Marketing Decisions in Summer! 10 Tips for Summertime Success

Brands can continue to stay active during vacation times with some advance planning, staggering of employee vacations, and support from outside agencies or specialists.

TikTok
2021-04-21

TikTok in Switzerland

TikTok is the new battleground for the hearts and minds of consumers, now and for the future. Don't make ads, make TikToks!

social Media services
2021-04-01

Only being on social media is definitely not enough to be seen – Kingfluencer’s Top 7

Sharing content is a core component of social media use. Here are top tips for using social media to connect and engage.

Social Media Marketing
2021-03-30

The Evolution of Social Media – Part I

The term “social media” has been used as far back as 1997, which predates the release of the major platforms we think of today. In part 1 of this series, we’ll look at the established giants as well as emerging players.

Content Creation
2021-03-04

The Magic of Creativity and Authenticity in Content

We’ve known that “Content is King” for over a decade, but content must be creative and authentic to effectively captivate and engage audiences. By taking a creative, authentic approach, brands have the opportunity to connect with their audience and drive measurable results.

2021-03-04

Helpfluencers — Social Media for Good Causes

Today we wanted to highlight “helpfluencers,” influencers who work to support charitable causes as well as other businesses, rather than merely focusing on personal gain and profit. One excellent example is the Family of 5 (F05) Travel Blog.