Marketing Trends Uncovered: Insights, Tips and Strategies
New! Instagram + Google: 6 Reasons Why This is a Big Deal for Brands & 6 Ways to Make Your Influencer Campaigns More SEO-Friendly
Discover why the connection between Instagram & Google is becoming more important for brands – plus 6 easy SEO tips to boost visibility in influencer marketing.
In-House vs. Influencer-Marketing-Agency: 18 Pors & Cons for Brands
In-house or agency? Discover 18 pros & cons of influencer marketing to find out what works best for your brand.
Trends Guide 2025 Q1
FREE TRENDS GUIDE! Predicting upcoming trends can be one of the most important factors when planning your next digital marketing campaigns. We've selected the top 5 digital marketing trends for 2025 Q1 that brands should pay attention to.
Kingfluencers Joins Forces with naoo AG
Kingfluencers is joining forces with naoo AG, the operator of the Swiss social media platform naoo. This strategic merger will accelerate our growth, expand our service portfolio, and set new benchmarks in social media, influencer marketing, and content creation.
Understanding the Difference Between Influencers and Content Creators: Clearing Up the Misconceptions
Influencers and content creators are often seen as the same, but they have distinct goals and approaches. Understanding these differences helps brands develop more targeted strategies and maximize the potential of both roles.
What a TikTok Ban Would Mean for Brands, Creators, and the Swiss Social Media Landscape
TikTok is once again at the center of heated political debates. A potential ban on the platform in the U.S. could have far-reaching implications—not just for creators and brands but also for the entire social media ecosystem, including in Switzerland.
A look into Meta and the Metaverse – Part 1
Recently, Facebook changed its name to Meta. There is a lot behind the Metaverse and the name change, clearly something big is in the making.
In Influencer Marketing Bigger isn’t Always Better
Influencers of varying sizes each provide a different set of advantages. Thus, you should always consider a healthy mix of influencers.
Combating Misinformation on Social Media – Where Should the Burden Lie?
There is a lack of guardrails to prevent the spread of misinformation on social media. But who should be responsible for tackling this issue?
Beyond the Hype: How ChatGPT is Transforming Influencer Marketing and Amplifying Content Creators
What is ChatGPT and what does this incredible AI tool mean for me as a marketing manager or content creator? We'll show you!
B2B vs. B2C Influencer Marketing - The Top 10 Differences
How is influencer marketing different when you’re targeting b2b or b2c? Let’s take an in-depth look at the top 10 differences between the two.
Businesses Want To Make Money, Consumers Want To Feel Like Heroes
Brand perception which can be achieved with effective storytelling, is the key to people respecting and trusting brands and thus buying them.
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